In addition to helping clients and patients achieve greater health and wellness, Dr James Bach and his consulting partner Jennifer Hogg have combined nearly 50 years of experience in creating and growing fitness enterprises. Dr. Bach was the Regional Director of Training for Crunch Fitness (Midwest and Southeastern Markets) responsible for hiring, developing and mentoring trainers to build their knowledge and client base, resulting in programs that generated over $5 million annually.

Jennifer has a B.S. in Communications and an M.S. in Integrated Marketing as she has worked with high profile clients such as Visa, NASCAR, Burger King and Crown Royal.  She left the corporate world to pursue her true passion of fitness and has spent over 20 years developing programming & talent for Crunch Fitness, Equinox, Lakeshore Sport & Fitness, Bears Fit, East Bank Club and Core Health & Fitness.

Dr. James and Jennifer used the breadth of this knowledge to open a 5000 square foot training facility in the heart of Chicago in 2008 which ran successfully for almost 10 years.  In recent years, both have evolved into National-level educators, presenting continuing education courses at both the IDEA World Conference and SCW Mania Conferences, fostering the next generation of fitness professionals.

Dr. James has also designed and patented a revolutionary device that will enhance the way people exercise and rehabilitate injuries in the future.

Their knowledge of the inner workings of powerful fitness brands and the future of the industry runs deep. If you are looking for ways to level-up the knowledge and skills of your staff, program for your facility, purchase or design the equipment layout for your space- H.E.R.O. Holistic Fitness & Wellness is available to consult.  If you are looking to open your own fitness business or create your personal fitness brand, they can impart knowledge that will allow you to work smart not hard and improve your chances for success.